Jo Jacobson

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Jo Jacobson
Co-founder and Vice President of Business Development
Rove

Jo Jacobson's BIO

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Co-founder and Vice President of Business Development, Rove

Jo Jacobson has been instrumental in building Rove into one of the nation’s leading cannabis brands through her high-energy hustle and relationship-driven approach. A veteran of the cannabis industry, Jo brought a unique depth of experience to the table when she co-founded Rove in 2016. She has since led the company’s rapid expansion into 16 markets, where it consistently ranks among top sellers.

Recognized as one of Inc. ’s Top 500 Female Founders in 2025, Jo is known for her deep knowledge of local landscapes and her ability to quickly forge connections with retailers, customers and industry stakeholders. Beyond her business achievements, she is a dedicated advocate for inclusivity in cannabis, mentoring women and supporting working parents as the industry continues to grow.

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