Speaker Spotlight

Adrienne Krantz is a cannabis Purchaser for Standard Wellness and The Forest dispensaries. She began her cannabis journey earning a Horticulture certificate from the Cleveland School of Cannabis, building a strong foundation in plant science. She got her start with Mavuno of Athens and worked her way up to General Manager before transitioning into purchasing.

Today, Adrienne focuses on buying, promotions, and building a product mix that drives both sales and margin. She works closely with vendors, tracks performance at the store level, and develops strategies that reflect real customer demand. Known for her hands on approach, she brings both operational experience and a sharp eye for product performance to every buying decision.