Getting on the shelf is just the beginning. This session focuses on what happens after launch — how products are evaluated in real time, and why some SKUs expand while others quietly disappear. Panelists share how performance is tracked, what signals matter most once a product is live, and how brands can stay aligned with retail expectations over time.

Attendees will take away: performance metrics buyers watch after launch; the signals that lead to expansion — or removal — from the shelf; and how sell-through, consistency, and demand influence decisions.