Speaker Spotlight

Tiana Arriaga, Vice President of Product & Marketing: With more than 20 years of experience in the cannabis industry, Tiana combines deep cultivation expertise with an MBA from Cal Poly Humboldt to lead product strategy, portfolio management, brand development, and commercialization efforts at Standard Wellness. She specializes in cannabis genetics, product innovation, and building scalable brand ecosystems that drive growth across retail and wholesale channels. Tiana has helped launch multiple successful brands and products, expand elite genetic libraries, and support multi-state cannabis operations generating millions of dollars in annual revenue through disciplined portfolio strategy, consumer-focused innovation, and market-driven execution.