Michigan price comparisons are now part of everyday conversations with Ohio customers. This session focuses on how operators are responding without racing to the bottom, using smarter pricing, product mix decisions, and education at the point of sale to protect margin.

Attendees will take away:

• How Ohio consumers are responding to cross-border price pressure
• Ways operators are structuring pricing without relying on constant discounts
• Basket-building approaches that increase revenue per transaction
• Where education and product selection help offset price sensitivity