Day 1 🕑 1:00 PM – 1:45 PM 📍 Discovery Sessions

Michigan price comparisons are now part of everyday conversations with Ohio customers, while operators are also trying to understand what good performance really looks like in a newer market. This session brings those two pressures together — pricing and performance — to show how retailers are responding in real time. Panelists break down how dispensaries are competing without racing to the bottom, using smarter pricing, product mix, and in-store strategy alongside real Ohio benchmarks for basket size, repeat visits, and category performance. Attendees will take away: how Ohio retailers are responding to cross-border price pressure; what realistic retail benchmarks look like in Ohio right now; how pricing, product mix, and education influence sales; and where operators are seeing margin pressure — and how they are adjusting.