Rick Bashkoff is currently the CEO of Lit Alerts and the Managing Director of Receptive Capital. He is a swiss-army-knife startup executive who enjoys the managed chaos of developing and optimizing new businesses, markets and teams. He specializes in building long-term, mutually beneficial partnerships and is highly skilled in the creation and execution of a wide variety of business models and business plans. His deep cannabis passion, knowledge and relationships makes him an ideal person to work with, partner with and to help drive the growth of the cannabis industry.