Day 1 🕑 10:30 AM – 11:15 AM 📍 Main Stage

Ohio cannabis has moved past the launch buzz. Now the real question is: what are customers actually buying, and which categories are gaining ground? This session looks at the trends shaping Ohio cannabis two years into adult-use, with insights from Headset, Emerald Intel, and Lit Alerts. Panelists will discuss what the data shows, what operators are seeing on the ground, and how brands and retailers can use those signals to make smarter category decisions. A special focus is placed on pre-rolls as a driver of basket building, brand discovery, and retail differentiation. Attendees will take away: which categories are gaining traction in Ohio; what pre-roll performance says about consumer demand; how data can guide product mix, pricing, and promotions; and what signals operators should watch heading into 2027.