Day 2 🕑 1:50 PM – 2:35 PM 📍 Main Stage

In Ohio's current market, manufacturing decisions are showing up more quickly — and more visibly — at retail. As product selection expands, potency limits shift under SB 56, and buyers become more selective, consistency, shelf life, and execution directly impact what stays on the shelf and what does not. This session connects what is happening in processing to real retail outcomes, breaking down why some products struggle despite demand and how manufacturers are adjusting to tighter standards and faster feedback loops. Attendees will take away: how production decisions are impacting retail performance in Ohio right now; where consistency issues create friction with buyers and customers; how shelf life, returns, and product quality influence purchasing decisions; and ways manufacturers and retailers can align earlier to improve sell-through.