Steph Woods is a seasoned leader in the cannabis analytics space, with over six years of industry experience and a background in SaaS. As Head of Sales at Headset, she manages a team responsible for driving revenue and expanding the adoption of the company’s suite of analytics products. Drawing on her deep understanding of cannabis market dynamics, Steph helps a range of clients—from emerging brands to multi-state operators—leverage real-time data for informed, strategic decision-making.

Under her leadership, Headset’s tools extend beyond commercial applications, supporting government agencies and trade associations in shaping policy and refining regulations. By delivering actionable, data-driven insights, Steph navigates complex industry challenges at the intersection of software, data, and market intelligence.