Day 2 🕑 12:10 PM – 12:55 PM 📍 Heart of It All Ballroom Room B

Selling to cannabis operators requires credibility and patience. This session brings together ancillary vendors and operators to unpack how sales conversations actually unfold and what earns long-term trust. Attendees will take away: how operators evaluate vendors and sales claims; what outreach approaches get attention — or ignored; how pricing and proof points influence decisions; and ways vendors align sales promises with operational reality.