Uniquely positioned at the intersection of cannabis, commercialization, and regulatory compliance, SHERI TARR, JD is the Founder and Chief Advisor of ‘68PARTNERS, a woman-owned and operated business. A former pharmaceutical industry sales and marketing executive responsible for launching products worldwide, Sheri has amassed over three decades of real-world experience operating in an FDA-regulated environment. After her pharmaceutical career, Sheri flipped the script and became an attorney who spent her career in the courtroom holding pharmaceutical companies accountable for deceptive marketing and defective manufacturing. More inspired by medical innovation than litigation, Sheri founded ‘68PARTNERS, a strategic consultancy dedicated to helping cannabis brands and license applicants build sustainable businesses that have a transformative impact on consumers, patients, and the economy.

A former pharmaceutical executive and mass tort litigator, Sheri has a deep understanding of the complex business, organizational, and regulatory challenges faced by life sciences and cannabis industry stakeholders. She knows first-hand the tension between profit and risk, and has witnessed the adverse consequences to companies and consumers that result when these priorities are misaligned. Using her business savvy, legal prowess, and regulatory know-how, Sheri collaborates with clients of ‘68PARTNERS to develop practical commercialization and compliance strategies that strike a healthy balance between financial goals and foreseeable risk.