Speaker Spotlight

Rusty Wilenkin has dedicated over a decade to cultivating his career in the brand building and cannabis industries. Originating in his home state of New York, he embarked on a mission to democratize access to cannabis across the country, eventually making his way to California. With a background in launching and scaling successful brands, products, and partnerships, Rusty has become a leader in the evolving landscape of legal cannabis.

In 2018, when recreational cannabis use became legal in California, he identified an opportunity in the market. Rusty, along with Jason Osni (co-founder of Old Pal), set out to make quality cannabis accessible by launching a brand that drew inspiration from the communal spirit of the late 60s and 70s. The name "Old Pal" encapsulates this ethos, echoing the era when cannabis was shared freely among friends, both old and new.

Since its inception, Rusty's strategic vision has propelled Old Pal to remarkable heights. What began as a response to the exorbitant prices prevalent in the legal cannabis market has evolved into a brand available in over 12 states and counting. Looking forward, Rusty remains steadfast in his goal of solidifying Old Pal as a household name, ensuring that the brand's timeless approach to cannabis enjoyment reaches individuals from all walks of life (above 21 years old, of course). His leadership continues to shape Old Pal's trajectory, demonstrating a keen understanding of the evolving cannabis landscape while staying true to the brand's roots in inclusivity and shared experiences.