Speaker Spotlight

Patrick Wurzbacher is the Strategy and Analytics Manager at CERTIFIED, where he works across retail and wholesale to turn data into practical, day-to-day decisions. His role sits at the intersection of production, wholesale, and retail, helping align supply with demand and keep operations running smoothly.

Patrick takes a broad view of the business, connecting teams and decisions across the full operation. He also supports operators through Campfire Cannabis Advisers, helping teams navigate operational challenges and improve how their systems function. He’s particularly interested in how data and systems can simplify complexity and enjoys working in fast-moving environments where clarity and structure are needed. If you're interested in connecting or discussing industry insights, please feel free to reach out at Patrick.wurzbacher@certifiedcultivators.com  or  Patrick@CampfireCannabisAdvisers.com  .