Mitch Pfeifer is Director of Community Relations and Brand Partnerships at ACTIVE, where he bridges cultural fluency with strategic execution to drive brand growth and industry engagement. Drawing from over a decade of cannabis experience—including years in the legacy market and. later as a media analyst, agency owner and brand founder—Mitch heads up lead generation efforts, social media/content strategy, PR, and brand partnerships, while aligning marketing with sales. He brings an insider’s perspective to public relations, partner collaborations, and global event activations, acting as a voice from the culture and within the industry.

His industry background includes co-founding Respect My Region, a pioneering cannabis-media and lifestyle platform that launched cannabis products across multiple states and powered digital and physical campaigns for companies like The Cure Company, Treez, Buddies Brand, STIIIZY, Alien Labs, Wyld and more. With firsthand experience across the supply chain—from brand to retail to hardware—he brings a rare empathy and strategic lens to every
partner engagement.

Mitch thrives at the intersection of creativity, commerce, and cannabis. His background in music, events, and real estate marketing sharpened his skills in storytelling, internet marketing, and cross-functional collaboration. At ACTIVE, he continues to help brands grow with purpose—building partnerships, creating content, and inspiring connections across the global cannabis community.

Outside of work, Mitch is a proud husband and father of two, a hip-hop enthusiast, snowboarder, a regular hooper, and connoisseur of top-shelf cannabis.