Lisa Buffo is an award-winning entrepreneur and marketer as the Founder and CEO of the Cannabis Marketing Association CMA. CMA is a membership-based organized focused on education and best practices for cannabis marketers. Since entering the cannabis sector in 2014, she has launched numerous initiatives, including the Cannabis Marketing Summit and the CMA Sevens Awards, and has been acknowledged as one of the “40 Under 40 Rising Stars in Cannabis” by Marijuana Venture Magazine. Buffo has contributed to various publications and serves on several industry boards, advocating for compliance and social responsibility within the cannabis community. Her extensive experience in both cannabis and technology, coupled with her commitment to rebranding cannabis on a global scale, has made her a prominent figure in the field, with a track record of hosting educational events and speaking at conferences worldwide.