Jesse Burns is the Chief Marketing Officer for Grasslands, a Journalism-minded agency. He is a cannabis industry veteran having been the long-time marketing director for Sweet Grass, Colorado’s leading edible in the baked goods category.

Jesse believes that product design and a deep understanding of customer journey are the driving forces for exceptional brands; that marketers must strive to understand what emotions customers experience in order to craft a meaningful product and build lasting relationships.

Jesse has won multiple awards for marketing and product design including Colorado’s THC Classic and a Gold Cannabis Clio. Jesse has spoken on numerous occasions at national and international conferences on how to apply user-centered design principles to cannabis products and services as well as how to build a culture of innovation within an organization.

Jesse holds a BA in French Literature from Wittenberg University and an MBA from CU – Boulder.