Laurie Parfitt is a distinguished Fractional CMO, executive, leader, and coach, boasting over two decades of experience in fostering innovation and driving strategic execution across startups and Fortune 500 companies alike, including roles at Kraft Foods, Beam Suntory, Topco Associates, Mizkan America, and 4Front/Mission Dispensaries. As the founder of LKP Impact Consulting, Laurie provides Fractional CMO services in the cannabis sector and other challenging, regulated markets, specializing in brand strategy, consumer insights, public relations, content creation, and comprehensive commercial strategies. She is a highly sought-after speaker at major industry events, including the CBT Cannabis Conference, Benzinga, CannaReg Summit, Illinois Women in Cannabis, MJ Unpacked, MJ Bizcon, Tony P Cannabis Events, Headset Data Nights, Cannabis Drinks Expo, Lackawanna College, and The Hatchery. Laurie has held significant roles such as Vice President of Marketing & Customer Engagement at 4Front/Mission Dispensaries, where she spearheaded marketing initiatives and customer engagement. Her extensive career also includes senior roles in marketing, sales strategy, operations, and finance at companies like Topco Associates, Walgreens, Beam Suntory, and Kraft Foods. Laurie holds a Bachelor of Science degree from Michigan State University and serves on several advisory boards including EndoDNA, The Cannabis Hall of Fame, CBT Cannabis Conference, and The CannaReg Summit. She is also an active mentor and coach, contributing to organizations such as The Hatchery, Illinois Women in Cannabis, CIMA (Chicago Interactive Marketing Association), and Lackawanna College. Laurie’s visionary leadership, meticulous execution skills, and results-oriented approach render her an invaluable asset to any organization aiming to elevate its performance.