Hirsh Jain is the CEO of Ananda Strategy, a cannabis-focused business advisory firm which works with cannabis brands, retailers, distributors, testing labs, technology platforms, professional service firms and capital providers in the United States and Canada on matters ranging from competitive licensing, legislative strategy, regulatory intelligence, market expansion, business litigation, internal & external communication and other varied corporate initiatives. Hirsh has previously served as Vice Chair of the Cannabis Chamber of Commerce and on the Board of Directors of California NORML. Prior to working in cannabis, Hirsh was the Government Affairs Director at Airbnb in San Francisco. Before that, he worked as an Engagement Manager at McKinsey & Company in New York City. Hirsh has a B.A. from UC Berkeley, and a J.D. from Harvard Law School.