Patrick Wurzbacher

Product Manager
Backroads Wellness

In the evolving landscape of Ohio’s cannabis industry, Patrick Wurzbacher’s role as a Product Manager has enabled him to contribute significantly to the foundational aspects of retail operations. His focus on operational technology has streamlined processes from inventory management to customer transactions, ensuring that stores operate smoothly and efficiently.

In collaboration with his team, Patrick has helped open several stores, prioritizing compliance and a diverse product range to meet the varied needs of customers. Behind the scenes, he works to maintain inventory and foster strong relationships with vendors, keeping the business responsive and well-supplied.

Patrick’s approach to work is characterized by a continuous pursuit of learning and a strong desire to engage with diverse communities. He is deeply fascinated by the cannabis industry and is committed to contributing positively to this space, aiming to reduce stigma and foster community connections.

Although early in his career, Patrick thrives in the fast-paced environment of the cannabis sector and is excited about the possibilities that lie ahead. His journey is about adapting, growing, and helping shape an industry he is deeply passionate about.

Driven by a passion for uniting and advancing the cannabis industry, Patrick is always open to new challenges and opportunities. For conversations about the industry or potential partnerships, please feel free to contact him at pwurzbacher@backroadwellness.com.

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