Edward Schmults

CEO
Firelands Scientific

Edward Schmults has more than 30 years of experience in global branded consumer products, including over six years in the cannabis industry.  He has held CEO roles at FAO Schwarz and Wild Things Gear, and COO roles at Patagonia and Red Envelope – all brand focused consumer product companies that emphasize product quality and customer engagement.  Ed has strong operational experience, having set up and improved warehouse, logistics, and technology infrastructure at five different companies. Since 2018, Ed has utilized his extensive knowledge as a CEO of several cannabis companies, including Calyx Peak, Urbn Leaf and StateHouse Holdings.

Ed has spoken at numerous cannabis investor conferences as well as at MJBizCon, the cannabis industry annual trade show. Ed began his career in investment banking at Goldman, Sachs & Company.  Ed served on the board of Vera Bradley for 13 years and is a former Vice Chairman of the Board of REI, the large national outdoor retail company. Ed holds an MBA from Harvard Business School and a BA in Economics and Political Science from Yale University.

Jeane’ Holley

Founder & CEO
Wholehearted Connections

Heather Leitelt

Manager of the Marijuana Related Business (MRB) Program
Wright-Patt Credit Union

Kristi Palmer

President and Co-Founder
Kiva

Britni Tantalo,MBA

President and co-founder
Flower City Dispensary

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