Diana Eberlein is the Chair and Founder of the Coalition for Adult Beverage Alternatives and Chief External Affairs Officer (CEAO) at Vertosa, a leading emulsion provider for the infused beverage industry. As an industry leader in advocacy and education, Eberlein leveraged her platform to create the Coalition for Adult Beverage Alternatives (CABA) in 2024, uniting the alcohol and intoxicating hemp beverage industries to establish a unified voice for sensible regulation and policy for low-dose THC beverages. She has spoken on the THC beverage marketplace at SXSW, Adweek NY,  Benzin