Aaron Lanctot is an entrepreneur and sales leader with a diverse background spanning multiple CPG industries. He’s honed his skills in driving revenue growth and building successful organizations. From his early days at Rochester Mills Beer Co. & Blake’s Hard Cider to founding his first start-up, he’s consistently created and executed effective strategies that drive growth.  Throughout his career, Aaron’s taken a hands-on approach to building successful businesses, working closely with his teams to streamline operations, optimize performance, and capitalize on emerging opportunities. He has a deep understanding of the sales process, from lead generation and qualification to closing deals and driving repeat business. He’s skilled at cultivating strategic partnerships and leveraging technology to improve efficiency and gain a competitive edge.