Tiana is a strategic cannabis executive with over 20 years of industry experience, beginning her career in the heritage market of Humboldt County. With deep roots in the plant’s cultivation and culture, she brings an intimate understanding of cannabis growth and how that knowledge translates into intentional products that resonate deeply with people.

Known for her strategic brand building and operational leadership, Tiana blends hands-on expertise with a future-forward mindset. Her insight has driven the success of cannabis brands across multiple markets. She holds an MBA from Cal Poly Humboldt, specializing in strategic sustainability and circular product life cycles—principles she thoughtfully applies to innovation within the cannabis space.

Widely recognized for her expertise in cannabis genetics and solventless production, Tiana is a trusted voice in guiding product innovation and educating teams throughout the supply chain. Her passion lies at the intersection of premium genetics and the art and science of trichomes, where deep cultivation knowledge meets innovation to create products with integrity and intention.

Rooted in respect for the plant, the cultivators, and the communities served, Tiana sets a higher standard for what the cannabis industry can be. She currently serves as Vice President of Product & Marketing at Standard Wellness, leading the development of purpose-driven products and brand strategy across a multi-state portfolio